we’re not the perfect milk but we’re doing a lot of things right. check out our impact model
Embark on a journey with Muyu, where we spark curiosity and demand forvibrant, new plants, fostering fooddiversity. Our approach breaths life into localeconomies and cultures, beginning withsmall indigenous farming communities in the Andes. So Muyu is more than just products — it’san invitation to be part of a cultural andeconomic game-changer. The result? An abundance of biodiverse, healthy food–because our planetdeserves it, and so do you!
Why Join Muyu's Trip
%20SMALL%202.jpg)
Why changing what we eat is important? Why eating same food hurts everyone specially the environment?
Abundance of Biodiverse Goodness
Regenerate indegenouns communities
WHO
GROWS
Regenerate
Farming lane
HOW TO GROW
Regenerate
Biodiversity
WHAT TO GROW
Create consumer demand for new plants through seriously cool products
Eliminates biodiversity to maximize short-term yields, resulting in destruction of soils and nutrition imbalance in diets.
Monoculture is the practice of cultivating a single crop over large expanses of land, poses several environmental challenges:
Low Biodiversity
Of 300,000 edible plants, just 3 account for most consumption.
Soil degradation
90% of the Earth’s Soils could become degraded by 2050
Monocrop failure
99% of bananas are identical genetic clones, causing die-offs
Addressing these BigAg challenges requires a shift toward more sustainable and diversified agricultural practices, embracing agroecological principles, and promoting resilience in the face of environmental and economic uncertainties.
Why Muyu?
Muyu is a quechua word that means both seed and circle which is our foundation to seed a method of circular agriculture to grow nourishing ancient food .
Why Muyu?
Muyu is a quechua word that means both seed and circle which is our foundation to plant a method of circular agriculture to grow nourishing ancient food.
Restored
Agro-Ecosystems
Ecologically complementary Ingredients Native crops planted with local seeds Bring back underutilized ancient crops
Where tech meets ancient wisdom with the muyu method we use the power of biodiverse ancient crops to design plant-based foods that are nutritious, great tasting, ethical, andhealthy for the planet.Because we believe that some ingredients belong together-not justbecause they are nutritious and delicious but because they are partners innature. Planting quinoa on the same land year after year destroys soils,but crop rotation has been practiced in this part of the world forthousands of years while keeping soils healthy.Quinoa and Tarwi are part of the same crop rotation cycle. Using boththese ingredients in one beverage, we are working to bring back ancientsystems of circular agriculture.Tarwi has been forgotten in most Andean communities since ancienttimes, but it plays an important role in this cycle by capturing nitrogenfrom the air to increase soil health. Tarwi also naturally repel pests andmildews without the need for synthetic pesticides.
Our Promise
We don’t design (craft) plant-based foods based on a single ingredient. Why? That would be just more of the same (selfish depredatory) monoculture thinking that got our planet into this mess in the first place. When Quinoa alone has a high price, farmers plant it on the same land every year, depleting the soil nutrients and destroying the land over time
We design plant-based drinks with healthy ecosystems in mind. Quinoa and Tarwi belong together because they are partners in nature. By sourcing complimentary crops at fair prices from the same landscape of origin, we are giving smallholder farmers the opportunity to earn a better livelihood through regenerative agriculture.
Who grows?
Regenerate indegenouns communities
Indigenous farmers often suffer the highest rates of poverty in South America. Muyu purchases quinoa and tarwi in the regions of Puno directly from smallholder farmer cooperatives at above market prices negotiated every year to improve their livelihoods.
By purchasing native crops at fair prices, we are creating opportunities for smallholder farmers to earn a better living through regenerative agriculture while preserving ancient crops. In many communities, men migrate seasonally to work in mines, leaving the women at home to care of the farm. As a result, 80% of our farmers are women.
1% of our sales will be donated to projects that support smallholder farmer cooperatives by speeding the transition to more regenerative and climate resilient agriculture.
Projects will include training more farmers to incorporate tarwi into crop rotation systems to regenerate soil health, providing co-funding for certifications, and building the leadership capacity of farmer cooperatives with at least 50% of officer positions being held by women.
Our approach breathes life into local economies and cultures, beginning with small indigenous farming communities in the Andes. So Muyu is more than just products —it’s an invitation to be part of a cultural and economic game-changer. The result? An abundance of biodiverse, healthy food– because our planet deserves it, and so do you!
What to grow?
Regenerate Biodiversity
Our model aims to promote the growing of ancient seeds and new diverse nourishing crops (such as Tarwi) to support the regeneration of biodiversity in farming lands in the Andes.
With thousands of local varieties, quinoa grows in many shapes and colors. yet there is only a handful of quinoa variety promoted around the world Our plan is to revive the beautiful diversity of quinoa, by paying farmers an extra premium for growingnative varieties so that we can conserve crop diversity for future generations. This also means that farmers can have an incentive to use their own locally sourced native seeds.
Reviving biodiversity in farmlands through ancient native seeds like diverse quinoa varieties enhances resilience, enriches soils, promotes healthier ecosystems, and ensures a sustainable, nutritious food supply. It's a holistic approach, honoring tradition and fostering a more vibrant and resilient agricultural future. Embark on a journey with Muyu, where we spark curiosity and demand for new, colorful & nourishing crops
How to grow?
Regenerate Farming lane
One of the primary challenges undermining our farming lands is the detrimental practice of monoculture, where a single crop is cultivated extensively to produce an excess of food cheaply. Monoculture poses a significant threat to our farming lands by depleting biodiversity, causing soil degradation, and creating nutritional imbalances in our diets.
Muyu is a Quechua word that means both seed and circular motion. And to address these challenges, The Muyu Method advocates for a shift to sustainable, agroecological practices, reintroducing circular agriculture to grow planet-based nourishing ancient foods.
Traditional practices, such as crop rotation in the Andes, have sustained soil health for centuries. Quinoa and Tarwi, part of this cycle, work together to restore soil vitality. In crafting our beverage with these ingredients (and investing in regenerative agriculture programs, Muyu aims to revive ancient circular agriculture systems, positively impacting Andean farming lands
Regenerate indegenouns communities
The Farmer Challenges. In remote rural communities, the global demand for quinoa, touted as the "miracle grain of the Andes," has created disparities. While over 3,000 quinoa varieties exist, mono cropping for uniformity reduces crop diversity. Formerly cultivating 60 varieties, farmers now grow only four due to market demands. This shift, driven by global demand, depletes soil health, leading to lower, unstable profits. To cope, farmers seek supplementary income in mines, leaving behind traditional agricultural practices. This trend not only jeopardizes local food security but also underscores the need for sustainable, equitable agricultural practices to protect vulnerable communities in the global food system.
Muyu purchases quinoa and tarwi directly from smallholder farmer cooperatives at above market prices negotiated every year. Andean farmers are the poorest demographic in South America and over 80% of our farmers are women. By purchasing native crops at fair prices, we are creating opportunities to earn a better living through regenerative agriculture. 1% of our sales will be donated to projects that support smallholder farmers to improve their livelihoods, sharing the costs of certifications, and speeding the transition to a more regenerative and climate resilient agriculture.
Revitalizing Communities
This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer.
About Us
reduce environmental footprint for a kinder, greener tomorrow.
The mission:
This is a space to share more about the business. Take advantage of this long text to tell people who's behind it, what it does, how it began, and other details. It's an excellent place to share the story behind the business and describe what this site has to offer its visitors.
You can write about the business's history here, from its founding until now. Draw readers in with an engaging narrative. By telling its story, you can help people connect to the business. Share what inspired its creation and what need it was meant to fill. You can include details of the obstacles it overcame to get where it is today.
This space is also a good spot to talk about a particular feature of the business that sets it apart from its competitors. Explain to readers what makes this business unique and why they should choose it over other options. Focus on the value this business can offer its users.
This is a space to share more about the business. Take advantage of this long text to tell people who's behind it, what it does, how it began, and other details. It's an excellent place to share the story behind the business and describe what this site has to offer its visitors.
You can write about the business's history here, from its founding until now. Draw readers in with an engaging narrative. By telling its story, you can help people connect to the business. Share what inspired its creation and what need it was meant to fill. You can include details of the obstacles it overcame to get where it is today.
Our Impact in Numbers
Use this space to explain the above number.
Less Water
90%
Use this space to explain the above number.
Reduced Greenhouse Gases
70%
Use this space to explain the above number.
Less Nonrenewable Energy
30%
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
It's all about protein, fat and flavor. Nature did its part. We just found a way to turn it into a delectable cheese.
No secret ingredient, just plants.
